Tech RegulationThe Future of Big Tech & Regulation in Finance

September 8, 2023 | 5 min read

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Government regulation on tech giants, they are disruptors in the payments space creating groundbreaking financial instruments for digital banking, insurance, micro-lending, and cryptocurrency services. In the style of red and teal.

Tech Regulation

In a Nutshell

What’s on the horizon for fintech? What role will established tech brands play as transformative forces in modern finance? Will regulation make or break big tech’s grip on the market? Let’s take a look.

Fintech in the Post-Regulatory Market: What’s on the Horizon?

You’ve probably heard something about big tech firms incorporating payments into their operations by this point.

Apple Pay, a contactless payment platform that enables users to make payments without having to carry cards or cash, is one obvious example. Since launching in 2014, Apple Pay has become one of the primary payment methods preferred by consumers, especially in a post-covid market.

Another example is Elon Musk's attempt to turn X (formerly Twitter) into an all-in-one platform. The “everything app,” as Musk describes it, would be a one-stop destination for communication, news, and streaming video, as well as for banking, shopping, and other financial activities.

Those are just two prominent cases that are representative of a broader trend. What we’re seeing across the tech landscape is that big companies are triangulating to take positions as disruptors in the payments space. 

Sounds intriguing, right? After all, finance is one of the most famously conservative fields when it comes to new technologies and other innovations. Who better than brands like Apple and Twitter to shake things up? Well, as in most cases, the truth is a bit more complex than it appears at first.

There's growing concern about anti-competitive moves and other business practices being adopted by these companies as they nudge into the payments space. Plus, there's not yet a clear path regarding regulating these companies as they expand into financial services. How will a solid regulatory framework take shape? What are some of the key approaches that regulators might take for different companies?

Tech's Transformative Role in Modern Business

Many of today's leading tech titans were born out of the remnants of the Dot-Com era. As the first age of the internet gave way to the Web 2.0 era, the companies that found the most success were the ones who were positioned to revolutionize communications. Google, Meta (formerly Facebook), and Twitter are prime examples.

These companies gradually moved from upstart disruptors to institutional players. Now, with a new internet age on the horizon, they hope to move quickly and retain that dominant position. That’s why we’re seeing these brands expand their sphere of influence into other industries, like financial services.

Some of the familiar tech powerhouses we’re discussing include brands like Amazon, Apple, and Microsoft. However, additional challenges are emerging from other markets, too. In the Asia-Pacific region, we have prominent players like Baidu, Alibaba, Tencent, and Xiaomi (often referred to collectively as “BATX”). Emerging champions include names like GrabFin and Rakuten.

These companies are reshaping the financial landscape. By creating all-encompassing digital platforms, they've democratized market access, creating an equitable arena for corporate juggernauts and budding startups. With unmatched data processing power, they're poised to craft and deploy groundbreaking financial instruments spanning digital banking, insurance, micro-lending, and cryptocurrency services.

Yet, all this growth raises a red flag; namely, there’s the looming threat of these tech brands becoming “too big to fail,” This was a dilemma that regulators had hoped was left in the past decade following the 2008 financial crisis. However, there’s a very real chance that history may repeat itself if we’re not careful.

While fintech’s impressive rise and sudden omnipresence are laudable, many new challenges lurk just over the horizon.

There are ethical implications to handling extensive personal data, as well as concerns about market monopolization that could stifle healthy competition. These topics tend to dominate discussions and headlines.

The vast networks and intricate operations of contemporary tech giants, especially in the financial sphere, are potential minefields. Their current participation, though still in its early stages compared to conventional financial institutions, holds powerful potential for disruption.

This kind of growth isn’t entirely meteoric. There’s a lot more to finance than the bottom line. That’s why tech companies and startups must prioritize adaptive strategies with a sharp eye on local regulations, market nuances, and cultural norms.

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Regulatory Pathways: Crafting a New Blueprint

Crafting regulations for these tech behemoths poses unique dilemmas. Traditional regulations often segment their operations, focusing on areas like payments, lending, or insurance. While effective in some contexts, this piecemeal approach might not capture the full scope of their multifaceted operations.

Globally, regulators value the innovation these tech giants introduce. The challenge lies in designing frameworks that balance innovation with market stability. Currently, three regulatory models are under discussion:

1 Entity-based model: Tailored regulations that treat fintech similarly to their traditional counterparts.
2 Segregation model: A distinct split between fintech's financial and non-financial facets.
3 Inclusion model: A bold vision to create a unique regulatory category, capturing their tech and financial endeavors.

The ultimate aim is a universal regulatory structure. But this is a long-term project given its complexities, extensive stakeholder involvement, and the need for global cooperation. 

In this tech-driven era, companies of all sizes must stay informed about big tech’s financial strategies. Their profound impact on the business world is undeniable, making insights into their operations invaluable for forward-thinking strategy. As we forge ahead, ongoing dialogue, collaboration, and flexibility will surely become the hallmarks of success.

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