Chargebacks911® COO’s Monthly Byline Feature for Grit Daily
In Monica Eaton’s latest feature for Grit Daily, she goes into detail about the “innovation economy,” and how the role of women is limited in that space.
Monica, a well-known advocate for women in business and IT, is a regular contributor at Grit Daily. The site is a leading news source for information on brands, fashion, tech, influencers, entrepreneurship, and life. The site reaches thousands of aspiring entrepreneurs around the world each day.
In her new post, Monica puts forward that established modes of measuring productivity and economic performance simply don’t reflect the realities of the world anymore. In this innovation-based economy, a metric like patents issued is a better reflection. However, women still fall far behind their male counterparts in this regard.
Monica suggests the root of the problem is a historical lack of access to venture capital funding. “Only about 7% of VC funds go to women-led startups, and that number hasn’t changed in years,” Monica says. If more VC firms were willing to take meetings with female entrepreneurs, we could eliminate these inequities. Not only that, VC firms could turn a handsome profit in the process.
“The opportunities for investment are out there, yet VCs pass them up. There’s no rational reason why many women-led firms are ignored. In fact, women-led tech firms are actually more capital-efficient than their male-led peers. On average, such companies produce a 35 percent higher return on investment than companies with homogenous male leadership.”
