Subscription Billing PlatformHow to Get the Most Out of Managed Billing

April 10, 2024 | 17 min read

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Visualize the concept of a subscription billing platform, which is a suite of web-based tools that setup and run the subscription-billing process. Functions include invoicing, customer setup, and payment processing, in the style of red and teal.

Subscription Billing Platform

In a Nutshell

Subscription billing can be profitable and convenient, providing a reliable stream of monthly revenue. It helps, though, to have a robust suite of billing management tools to help keep things running smoothly. In this post, we'll examine what subscription billing platforms are and how they work. We’ll even look at some of the most respected platforms currently available.

12 Great Subscription Billing Platforms: How to Find Which One Is Right for You

The digital subscription economy is projected to reach $1.5 trillion by the end of 2025. Mind-blowing as that figure may be, it’s not hard to understand why that’s the case. When executed correctly, it’s a fast, simple, and cost-effective system that works well for all parties. 

But, even as the business model becomes increasingly popular, merchants still struggle with trying to implement and maintain the entire process manually. Research also shows that 48% of recurring billing merchants face accounting and compliance issues resulting from inexperience recurring billing. 

One potential answer to this dilemma lies in subscription billing platforms. These are software suites designed specifically for managing the challenges of digital subscriptions.

What is a Subscription Billing Platform?

Subscription Billing Platform

[noun]/səb • skrip • SHən • bil • ing • plat • fôrm/

A subscription billing platform is a suite of tools — usually web-based — that are specifically designed to facilitate the subscription-billing process. Typical functions include invoicing, customer setup, and payment processing.

For all the automatic benefits of the subscription model, trying to stay on top of the upkeep and accounting is both confusing and extremely tedious if done manually. It’s time-consuming, susceptible to human error, and governed by additional regulations. Luckily, many of these challenges can be alleviated through the use of a subscription billing platform. 

A subscription billing platform is a suite of products, all designed to complement each other and integrate into your existing workflow. A good platform will handle billing, but it will also enable you to more effectively track and manage the different components of your subscription program. Onboarding, payment processing, invoicing, accounting, legal compliance: you can optimize all these processes and more with a subscription billing platform.

Important!

While most people use the terms interchangeably, recurring billing and subscription billing are technically not the same. Recurring billing is a straightforward agreement for invoicing and collecting subscription revenue. Subscription billing is a more complex model that encompasses recurring billing and other features.

What Does a Subscription Billing Platform Do?

A good platform will streamline recurring billing. But, it will also enable you to more effectively track and manage the different components of your subscription process. Depending on the platform, this could include:

Onboarding

Getting the customer set up for subscription-based delivery and payments. Typically involves collecting payment information and getting a sign-off on terms and conditions.

Invoicing/Payment Collection

Each billing period, the system will generate a digital (or occasionally physical) invoice with the subscription fee, applicable taxes, and the due date.

Payment Processing

At agreed-upon intervals, the user’s credit card or bank account will be charged. The best platforms alert subscribers to upcoming payments in advance, so they’re not caught off-guard.

Accounting

Mundane tasks (reconciliation, revenue recognition, accounts receivable, and so on) are handled automatically and in compliance with local, state, and federal regulations.

Automatic Renewal

Subscription platforms can also facilitate renewals, where subscriptions are automatically reset at the end of each billing period unless canceled by the customer.

Subscription Adjustment

Subscription billing platforms allow customers to change payment plans, add or remove features, or update billing information. This can often be done through a streamlines self-service portal.

Dunning

Payments can fail for many reasons; expired credit cards are one of the biggest problems here. Subscription billing platforms can automatically send detailed reminder emails until payments are met.

Cancellations

Billing solutions can stop automated shipments and payments when customers cancel subscriptions. Many enable customers to cancel online through a self-service portal.

It’s true that any or all of these tasks can be completed by hand. However, a billing platform will be optimized to do the job faster, tirelessly, and with more accuracy.

Features to Look For in a Subscription Billing Platform

One of the premier benefits of a subscription management and billing platform is that you get advanced services right out of the gate. With the right solution, even smaller merchants can offer the same features as larger companies.

What is the “right” solution, though? How do you go about selecting the best platform? Here are some factors to consider as you’re researching companies:

Pricing Flexibility

The online economy moves fast. You need the ability to seamlessly modify pricing structures on the fly. Today’s consumers also want payment options beyond the typical credit card, such as online transfers, mobile wallets, or even cryptocurrency. Look for a platform that can accommodate that.

Integration

Once you've settled on a subscription billing platform, you’ll want to start using it right away, without first investing in new hardware. The solution you choose should easily integrate and function with your customer relationship management (CRM), accounting software, and other existing systems.

Billing Specifics

How complex are your billing requirements? Aim for a platform that can handle those needs, including pricing tiers. Also, your subscription billing solution should be able to easily incorporate and monitor promotions, discounts, coupons, and special offers based on different subscriber criteria.

Scalability

You need a platform that can scale with your company. That not only means the ability to handle increased customer volume, but also the flexibility to grow into different markets. International markets, for example, may require additional currency conversion capabilities.

Easy Activation/Cancellation

The harder it is to sign up for a service, the less likely people are to do it. Simple, user-friendly activation and onboarding are key components for getting customers to subscribe. That said, make sure that your chosen platform also makes canceling a subscription as easy as signing up.

Collections/Dunning

Collecting outstanding balances (or “dunning”) should incorporate consistent reminders over multiple channels. A good subscription billing platform will be able to automatically and consistently follow up on unpaid bills, sending reminders based on a schedule set by you.

Provider Reputation

Finding the right platform also entails finding the right vendor. Carefully research the reputation of any provider you’re considering. Before you sign up, check customer reviews, case studies, and testimonials. If possible, ask to talk to existing or former clients about their experience.

Security & Compliance

Any time you’re dealing with personal data, there are potential security risks and fraud opportunities. Examine a provider's cybersecurity measures to ensure they adhere to security standards. Also, find a vendor who helps you stay compliant with state and federal tax reporting regulations.

Total Cost of Ownership (TCO)

How much will it cost you to use this platform, both initially and long-term? Calculate the TCO, including licensing fees and maintenance costs. Compare those numbers to the expected return on investment. A great platform will have robust analytics and reporting features for future tracking of key customer metrics.

Customer Experience

All of the concerns outlined above are important. But, perhaps the most critical consideration is the overall customer experience. A positive customer journey is built on transparent billing and efficient processes, but it will also include things like ease-of-use and features such as a portal for self-management.

Even the most comprehensive subscription billing platform won’t help against chargebacks. But, that’s where we come in.REQUEST A DEMO

Top Subscription Billing Platforms of 2024

With so many elements to consider, choosing a subscription billing platform can seem overwhelming. To help you out, we’ve created an impartial list of 10 of the most reputable subscription billing platform suppliers currently in operation:

Subscription Billing Platform

#1 Stripe Billing

Stripe is a dynamic and efficient solution for managing your subscription billing needs. Their platform enables you to offer recurring payments across the globe, so you can capture more revenue directly through our superior recovery tools. Furthermore, they offer the flexibility to monetize your business as you see fit, providing support for both tiered pricing and metered billing. Get started without the hassle of excessive coding, as they offer flexible pre-built components such as the pricing table and customer portal. For those seeking a more tailored solution, Stripe APIs allow for full custom integration.

Major Clients:

Pros:

  • UI is very modern and easy to use
  • Intuitive API
  • Accepts multiple currencies

Cons:

  • Involves more fees than some other services
  • Slow payouts
  • Limited functionality

Pricing:

Interchange Plus 2.9% + 30¢
per successful charge

Subscription Billing Platform

#2 Zuora

Zuora is an innovative company that is reshaping the way businesses approach billing management. With Zuora Billing, companies can adapt quickly to new market trends, thanks to its ability to scale and automate billing processes efficiently. Zuora Billing offers access to over 50 unique pricing models, customizable discounts, and billing triggers, enabling businesses to unlock new avenues of growth.

Moreover, Zuora has integrated its pricing capabilities with Zuora CPQ for direct sales, APIs for consumer channels, and comprehensive portals for self-service and partner interactions. This ensures a harmonious customer experience across all sales platforms.

Adding to the ease, Zuora Billing also automates intricate tasks like prorations, provisioning orchestration, general ledger integration, and even connects to tax engines. It simultaneously supports over 40 different payment gateways, allowing companies to automate their billing operations at a scale never seen before.

Major Clients:

Pros:

  • Very easy to use
  • Customizable templates
  • Upscalable solutions

Cons:

  • Limited annual revenue integration
  • Steeper learning curve
  • Complex backend UX

Pricing: *Call for a custom quote


Subscription Billing Platform

#3 sticky.io

sticky.io, is a top-notch API commerce platform that's blazing new trails in direct-to-consumer eCommerce. Renowned for empowering brands to effortlessly manage their subscription business models, sticky.io stands out for its expertise in subscription management and recurring billing. With the, you enjoy complete flexibility in terms of subscription offers, pricing, billing models, and payment methods.

sticky.io's advanced analytics give merchants an all-encompassing view of their customers' lifecycle. This means you get to make data-driven decisions, and ultimately optimize your customer acquisition, retention, and engagement strategies.

Major Clients:

Pros:

  • Friendly UI
  • Excellent customer service
  • Scalable integration

Cons:

  • Slight learning curve
  • Backend features can be complex
  • Integration may require developer support

Pricing: *Contact for free quote


Subscription Billing Platform

#4 ProfitWell (by Paddle)

ProfitWell by Paddle is a sophisticated, data-driven solution that propels recurring revenue growth for subscription-based businesses.

In a market in which customer retention, monetization and analytical insights are pivotal, ProfitWell offers tools that streamline these processes through data science. Specifically, they offer revenue automation products that curtail cancellation rates, fine-tune pricing strategies, and provide free, accurate revenue reporting. By choosing ProfitWell, you're not only getting a subscription billing management solution, but an effective partner in driving your business's growth.

Major Clients:

Pros:

  • Seamless integration
  • Top notch customer support
  • Scalable pricing

Cons:

  • Doesn’t track non-subscription revenue
  • Nominally customizable
  • Supports one platform per account

Pricing:

Metrics Retain Recognized Intelligent
$0/mo *Variable, based on revenue $1000/mo Starting at $15k/mo

Subscription Billing Platform

#5 Konnektive CRM

Unleash the potential of your eCommerce business with Konnektive CRM, a go-to platform for streamlined subscription billing management. Konnektive makes headless commerce a breeze, providing an intuitive user interface and centralized cloud-based CRM solution. With a whopping count of over 180+ gateway integrations and 400+ total integrations, Konnektive empowers your business to effortlessly manage transactions and orders.

You can optimize and automate your eCommerce processes with the power of Konnektive CRM and revel in the simplicity of managing your business on a single, comprehensive platform.

Major Clients:

Pros:

  • Easy to use
  • Plentiful reporting options
  • Scalable

Cons:

  • Data entry is complex
  • No automated reporting
  • Limited real-time support

Pricing: *Contact for free quote


Subscription Billing Platform

#6 FastSpring

FastSpring, recognized as one of the most trustworthy subscription payments providers worldwide, offers an all-inclusive, user-friendly payment platform for businesses in the SaaS, software, and digital goods industries. The scope of FastSpring's global eCommerce platform provides all the crucial features your company needs to elevate sales, maintain efficiency, and captivate a worldwide audience. You can manage your subscription billing effortlessly and extend your business reach with FastSpring.

Major Clients:

Pros:

  • Excellent customer support
  • Ideal for international and digital sales
  • Integrates with most selling platforms

Cons:

  • Dashboard usability could be improved
  • No WooCommerce plugin
  • Backend features can be complex

Pricing: *Not available publicly; contact for details


Subscription Billing Platform

#7 Recurly

Recurly is a trusted partner for thousands of innovative companies across various industries, including digital media, streaming, publishing, SaaS, education, consumer goods, and professional services. Offering an integrated, all-in-one platform, Recurly simplifies subscription billing management at scale, enabling teams to efficiently handle and enhance their subscriber lifecycles. By choosing Recurly, businesses can unlock potential for transformational growth through subscription-based models, effectively managing and optimizing their billing processes with unmatched ease.

Major Clients:

Pros:

  • Simple and easy to use API
  • Excellent for large-scale subscription businesses
  • Scalable solutions

Cons:

  • Professional services are expensive
  • Backend reporting is complex
  • Not always quick to innovate

Pricing:

Core Plan Professional Plan Elite Plan
$0/mo *Contact for details *Contact for details

Subscription Billing Platform

#8 Chargebee

You can unleash the power of seamless subscription billing management with Chargebee. As a prominent recurring billing and subscription management platform, they cater to subscription businesses worldwide, supporting billing in over 100 currencies, across 150 countries. Their platform integrates with over 25 leading global payment gateways, including Stripe, Braintree, and PayPal.

The platform effortlessly automates recurring payment collection, invoicing, tax management, accounting, email notifications, SaaS Metrics, and customer management. They are driven to manage your essential workflows from lead to ledger with integrations that encompass Salesforce, Xero, Quickbooks, Avalara, and Slack, among others.

Major Clients:

Pros:

  • Customizable platform
  • Scalable
  • Easy to navigate

Cons:

  • Limited customer portal
  • Lengthy setup
  • Somewhat steep learning curve for new users

Pricing:

Launch Rise Scale Enterprise
$0/mo $249/mo $549/mo Custom

Subscription Billing Platform

#9 Maxio (formerly Chargify)

Maxio operates as a dynamic financial operations platform specifically designed to tackle the unique financial hurdles of B2B SaaS. Offering a robust range of services, Maxio specializes in tasks like billing, subscription management, along with revenue and expense recognition. They are known for their capability to automate the entire subscription lifecycle, encompassing everything from billing and invoicing to ARR management and revenue recognition. What makes Maxio stand out is its unified system which allows customers to create their own customized reports that are sure to impress investors.

Major Clients:

Pros:

  • Easily integrates with Salesforce, Avalara, and QuickBooks
  • Versatile reporting
  • Support is speedy and responsive

Cons:

  • Steep learning curve
  • Autopay is tricky
  • Clunky UI and UX

Pricing:

Essentials Growth Scale
Starting at $599/mo *Contact for details *Contact for details

Subscription Billing Platform

#10 Sage Intacct

Sage Intacct is the only financial management software preferred by AICPA, designed specifically to help finance professionals streamline their subscription billing management. Offering a suite of automation and control features around billing, accounting, and reporting, Sage Intacct aims to minimize errors, maintain audit-readiness, and drive business growth. Customers are backed by a steadfast “buy with confidence” guarantee, ensuring top-tier standards in uptime, security, data recovery, and more.

Major Clients:

Pros:

  • Easy to navigate UX
  • Customizable platform
  • Cloud-based

Cons:

  • Complex reporting systems
  • Steep learning curve
  • No OCR automation

Pricing:

Free Trial *Contact for details

Subscription Billing Platform

#11 Zoho Subscriptions

Discover the power of seamless subscription management with Zoho Subscriptions. Designed as a comprehensive solution for businesses, Zoho Subscriptions provides automated subscription management and recurring billing, perfect for SaaS and membership-based businesses. Gain total control over your customer's life cycle - from signup to every recurring payment. Simplify your billing and enhance your customer engagement with this elegant recurring billing and subscription management software.

Major Clients:

Pros:

  • Broad catalog of features
  • Pay-as-you-go pricing compatible
  • Affordable and scalable

Cons:

  • File syncing is occasionally spotty
  • Complex workflows
  • Backend functionality needs improvement

Pricing:

Free Edition Basic Edition Standard Edition Professional Edition
$0/mo– billed annually $49/mo– billed annually $99/mo– billed annually $249/mo– billed annually

Subscription Billing Platform

#12 Braintree (by PayPal)

Braintree, a proud subsidiary of PayPal, serves as a global powerhouse in payment solutions. Designed with developers in mind, Braintree offers elegant, user-friendly tools, ensuring a seamless integration for businesses of all sizes.

Their platform is geared to serve merchants across the globe, spanning over 45 countries and facilitating payments in over 130 currencies. Recognised for their exceptional, white-glove support, innovative concepts, and straightforward processes, Braintree is not just a payments company. It is a strategic partner every merchant deserves. With Braintree, the complexities of subscription billing management become a thing of the past.

Major Clients:

Pros:

  • Accepts a wide range of currencies
  • Good for consolidating multiple payment methods through on processor
  • Staunch PCI compliance

Cons:

  • Analytics and reporting are clunky
  • Customer service is not always consistent
  • Little to no support for chargeback management

Pricing:

Interchange Plus 2.9% + 30¢
per successful charge

Risks Inherent to Subscription Billing

Sure, subscription billing can be profitable and convenient, providing a reliable stream of monthly revenue. At the same time, there are a few potential downsides to consider:

Customer Churn

Customer Churn

Turnover happens with any business, but it can be more troublesome with subscriptions. Revenue you’ve had every reason to count on can suddenly disappear. New subscribers will be needed to replace cancellations.

Billing Errors

Billing Errors

A mistake in your manual billing process may only affect one customer. A wrong date or figure in your billing software could impact all subscribers. You’ll need to take extra care to use only the most accurate data.

Security & Compliance Risks

Security & Compliance Risks

Failing to protect customer data or comply with regulations can mean fines, legal action, and other damage. You’ll need a billing platform that offers robust security, and which can help you remain compliant with all data protection regulations.

Chargebacks

Chargebacks

Using a recurring payment business model will automatically put you in the “high risk” category, as far as card networks and acquirers are concerned. That means higher processing costs and greater vulnerability to chargebacks and fraud.

Subscription billing can be great for dependable, recurring revenue, but it’s not without its risks. That’s why you need a professional partner to help you identify and prevent the types of chargebacks that even the best billing platforms are susceptible to. 

Chargebacks911® — the industry’s leading experts in chargeback management and mitigation — offers innovative technologies and highly-customizable strategies designed to help you detect and resolve issues before they turn to chargebacks. Contact us today to learn more.

FAQs

What is a subscription billing platform?

A subscription billing platform is a suite of tools specifically designed to facilitate the subscription-billing process. It will also make it easier to share data with other business software.

What is the subscription billing method?

Subscription billing is a payment model where customers agree to be charged for products or services repeatedly (at predefined intervals) for goods or services that are automatically delivered.

What is recurring billing software?

A tool used by many subscription-based businesses to streamline the management of recurring invoices, payments, and deliveries.

How do I bill a client for a subscription?

Most companies with a subscription-based business model use some type of automated software that charges a client’s credit card or bank account at agreed upon intervals. The initial setup and payment will typically be handled manually, but the recurring billing happens automatically through the software.

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