Separating Chargeback Fact from Fiction in the New Study from Kount® & Chargebacks911®
Information on chargebacks is notoriously hard to come-by.
Chargeback reason codes often mask friendly fraud, rather than genuine criminal fraud because outdated, inconsistent policies make it hard to track information and dispute cases. Few merchants possess vital knowledge of complex regulations and chargeback history to identify dispute triggers or create effective cases.
Even Visa Claims Resolution and other new policies will lead to problems, as merchants don't know how to apply tools like Visa Resolve Online effectively.
We already have a chaotic environment with unevenly applied and enforced rules. Unfortunately, constant updates to legal framework governing the industry, such as the General Data Protection Regulation (GDPR), means the problem is only going to get worse.
In response, we at Chargebacks911 teamed-up with our partners at Kount to produce The State of Chargebacks 2018 survey. This comprehensive study consulted with dozens of merchants in a variety of industries and product categories to answer a few key questions:
- How many chargebacks does the average merchant experience?
- Where are these disputes coming from?
- Are merchants fighting their chargebacks?
- Are merchants winning their chargeback disputes?
- What proactive steps are merchants taking against chargebacks?
The State of Chargebacks 2018
Launched as a way of collecting and analyzing industry findings, the State of Chargebacks survey reflects the experiences of more than one thousand respondents in the card-not-present space. Download to learn the latest insights on fraud and chargeback management.
Our VP of Partner Relations Nate Foss went into deeper detail with these questions in our State of Chargebacks 2018 webinar with Don Bush and Melayna Gabiou of Kount. Don’t worry—even if you didn’t get a chance to catch it live, you can download a recorded version of the complete webinar here. We’ve also pulled some of the most eye-opening stats and chargeback facts down below:
This is some valuable info…but it also raises new questions. For example, if 4 out of 5 merchants dispute their chargebacks, why are so few achieving their goals in terms of chargeback mitigation? In many cases, it’s because merchants simply don’t have the insight necessary to handle chargebacks effectively.
In the report, merchants suggest 55% of their chargebacks come from criminal fraud sources like account takeover and identity fraud. In reality, our data suggests 60-80% of chargebacks should be friendly fraud.
How is it possible that what merchants believe is so far-off from the data? Click below to speak with one of our experts and find out.