Mark Watson of Chargebacks911® Featured on MashableResident Dispute Expert Explains the Importance of Geolocation in Fraud Prevention

July 19, 2022 | 2 min read

Mark Watson of Chargebacks911® Featured on Mashable

In a Nutshell

Mark Watson of Chargebacks911 recently contributed an article to Mashable, regarding using geolocation as a fraud prevention method. The key, according to Mark, is to deploy a multi-pronged defense strategy.

In a recent guest feature for Mashable, Chargebacks911® Project Manager Mark Watson insists that geolocation technology can help merchants fight back against potential fraudsters.

Mashable is a digital media platform, news website, and entertainment company founded by Pete Cashmore in 2005, in the UK. Mashable covers technology, finance, business, and entertainment through all major outlets.

Geolocation technology works by tapping GPS (Global Positioning System) information generated by the device during a purchase. The tool identifies the location of the device used to transact against location data tied to the legitimate cardholder, such as their billing address.

While Mark said that geolocation was important, he also warned that, like any fraud prevention tool, it is still fallible.

“Let’s say you submit a transaction to geolocation checking,” he said. “You deploy other fraud tools as well, and all give the green light. But then, a little while later, a ‘fraud’ chargeback appears in your processor’s portal for that exact same transaction. What’s going on? It could be that your customer has forgotten about the transaction. Or, maybe they can’t recognize your billing descriptor. Those are both possible; then again, it’s also possible that the buyer may actually be engaged in deliberate chargeback abuse.”

Read the Article

We’ll run the numbers; You’ll see the savings.
Please share a few details and we'll connect with you!
Over 18,000 companies recovered revenue with products from Chargebacks911
Close Form