Personalization is a recent buzzword in eCommerce. Since the pandemic, digital commerce is swiftly rising to prominence, with over 70% of the public demanding more personalized content from retailers. But is an investment in personalized marketing right for your business? What are the benefits? Are there any downsides? Let’s find out.
Merchants: Here's How to Use Dynamic Currency Conversion
Buy Online, Pick Up In-Store—or BOPUS—is Transforming Retail