What is eCommerce personalization?

Personalized marketing is a business strategy that curates content to directly target an individual user based on data the company collects from that user over time, such as purchasing history, browsing history, demographics, and geolocation.

Why is personalized online shopping important?

Personalization isnât just a customer interest, itâs a hard demand. If you donât provide customers with the ability to browse products according to personal preferences and/or customize those products to some degree, they will shop somewhere that does.

Do I need an eCommerce personalization platform?

If youâre an eCommerce retailer, then yes. Companies that prioritize personalization tend to generate more revenue. According to a study by McKinsey and Company, companies that have invested in personalization often <a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying">earn 40% more revenue</a> than their counterparts. Personalization pioneers like Target and Amazon, for example, aim to reach the right person at the right moment. This approach is expected to have generated around $1 trillion in revenue through 2022.Â

What are the benefits of personalization for merchants?

eCommerce personalization is an ingenious way to bridge the gap between retailers and the audiences that are specifically looking for their goods and services. Better yet, personalization also helps merchants retain those customers, too.<br><br>Some of the key benefits of personalization include increases in conversion, learning, feedback, engagement, leads, retention, revenue, and sharing. Also, personalization is effective at decreasing overhead costs, and can lead to fewer chargebacks.<br>

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eCommerce Personalization

Personalization is a recent buzzword in eCommerce. Since the pandemic, digital commerce is swiftly rising to prominence, with over 70% of the public demanding more personalized content from retailers. But is an investment in personalized marketing right for your business? What are the benefits? Are there any downsides? Let’s find out.

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