Great news! Chargebacks911 won the General-Sponsorship Activation and General-Tradeshow or Conference Activation categories at the 2026 Communicator Awards! Below is the information we presented to the judges:

Chargeback to the Future: Chargebacks911 at Money20/20 USA 2025

Money20/20 USA stands as the world’s premier stage for payments and fintech innovation; a place where the future of money is unveiled. In 2025, Chargebacks911 took attendees on a journey that was out of this world—and time.

Following the success of its award-winning “Haunted House of Payments” booth in 2024, Chargebacks911 returned to Las Vegas with a bold new concept: “Chargeback to the Future.” The immersive, Back to the Future-themed booth transported visitors through the past, present, and future of payments, complete with neon lights, a life-size DeLorean photo experience, “Great Scott!” giveaways, and interactive data dashboards that visualized the evolution of chargeback management.

By blending pop-culture nostalgia with cutting-edge technology, Chargebacks911 didn’t just attract crowds—it rewrote the timeline for what experiential marketing can achieve in the payments industry.

Objectives

The goal of the 2025 campaign was to strengthen Chargebacks911’s position as the global leader in chargeback prevention and post-transaction risk management.
Key objectives included:

Increasing brand visibility and reinforcing Chargebacks911’s reputation for innovation and thought leadership.
Generating qualified leads and increasing booth traffic compared to the previous year’s performance.
Creating an emotional connection with attendees by using humor, storytelling, and nostalgia to make complex topics approachable.
Extending engagement beyond the event floor through social media buzz, influencer posts, and post-show coverage.

Strategy & Planning

Building on the creative foundation of its 2024 “Haunted House of Payments” booth — which explored the darker side of post-transaction risk — Chargebacks911’s marketing and design teams set out to create a contrasting experience for 2025: one focused on light, innovation, and possibility.

The concept began with a simple question: What if merchants could see their chargeback future—and prevent disputes before they ever happened?

From that spark, the “Chargeback to the Future” campaign was launched. Planning highlights included:

A pre-event marketing campaign teasing the theme through retro-styled “time-travel”
graphics, countdown emails, and social posts.
Strategic partnerships with key payment networks and technology providers for
integrated demos inside the booth.
A themed photo activation featuring a full-scale DeLorean, fog effects, and a glowing “flux capacitor” centerpiece, encouraging attendees to share photos using #ChargebackToTheFuture
Gamified experiences, including hourly prize drawings, branded scratch-offs, and “temporal trivia” challenges to sustain booth traffic.
Thematic costumes and collateral, with team members dressed as Doc Brown and Marty McFly while delivering product demos

Execution

The exhibit unfolded across three interactive “time zones” of payments evolution:

The Past – A nostalgic look at the early chaos of chargebacks, dubbed the “Wild West of Fraud.”
The Present – A dynamic space featuring live dashboards showcasing real-time dispute data from Chargebacks911’s unified platform.
The Future – A luminous tunnel representing AI-driven automation, proactive data
sharing, and the next generation of fraud prevention.

Onsite execution highlights included:

A 30-person cross-functional team representing sales, marketing, product, and executive leadership.
A VIP DeLorean Lounge for partner and media meetings.
Hourly prize drawings to maintain energy and engagement throughout the event.
Omnichannel storytelling, connecting in-person engagement to the company’s broader digital campaign, including teasers, livestreams, and recap videos.

Timeline

The “Chargeback to the Future” campaign followed a carefully sequenced, multi-phase plan designed to align creative strategy, production, and measurable outcomes from concept to completion.

March – Concept Ideation & Theme Selection

Chargebacks911’s marketing, brand, and event teams collaborated to develop a follow-
up concept to the award-winning “Haunted House of Payments” booth. Through internal brainstorming and creative workshops, Back to the Future emerged as the perfect thematic evolution—melding nostalgia with the company’s forward-focused vision of dispute prevention and payments innovation.

April – Creative Development & Storyboarding

The campaign narrative, booth layout, and interactive flow were finalized. Deliverables included booth renderings, lighting design, prop planning, costume concepts, and creative briefs for partner integrations. Vendor outreach and early fabrication bids were initiated.

May-June – Messaging & Campaign Buildout

Core messaging and visual identity were completed, including booth signage, motion graphics, and digital assets. Teaser videos, social countdowns, and pre-event emails were scheduled to build anticipation under the #ChargebackToTheFuture theme.

July-August – Production & Fabrication

Booth components entered full production, including the DeLorean display, lighting rig, and “flux capacitor” centerpiece. Interactive dashboard screens were tested for live data display, and creative teams conducted QA for all event assets.

August– Partner Coordination & Sponsorship Integration

Strategic partners were onboarded to participate in live demos and co-branded marketing initiatives. Cross-promotional assets were approved, and joint content schedules were aligned for maximum on-site visibility.

September – Staff Training & Experience Rehearsal

Booth staff completed brand immersion and experience training sessions, covering storytelling cues, costume coordination, demo scripts, and lead capture workflows to ensure consistent engagement throughout the event.

October – PR & Media Outreach

Press kits, media alerts, and teaser videos were distributed to top industry outlets. Interviews and booth tours were pre-booked with key journalists, analysts, and Money20/20 media partners to amplify visibility.

October – Money20/20 USA Activation

“Chargeback to the Future” debuted on the show floor. The booth featured hourly prize drawings, live product demos, the DeLorean photo experience, themed giveaways, and the “Temporal Trivia” game. The VIP DeLorean Lounge hosted meetings with partners, prospects, and media.

November – Post-Event Follow-Up & Lead Nurturing

Collected leads were segmented for outreach campaigns. Recap videos and social content extended the booth’s visibility, while follow-up emails and nurture campaigns converted event engagement into measurable sales opportunities.

November-December – Performance Review & Awards Preparation

Post-event analytics, including booth scans, traffic metrics, social reach, and ROI analysis, were compiled. Internal debrief sessions identified key insights, and the campaign’s success was documented for future award submissions and case studies.

Results & Measurable Impact

The “Chargeback to the Future” campaign outperformed all prior benchmarks for Money20/20 participation:

Lead Generation & Engagement

More than 1,200 unique booth visitors, representing a 42% increase year-over-year.
Over 250 qualified leads captured through QR codes and digital forms.
120+ pre-scheduled meetings with merchants, partners, and media.

Digital & Social Performance

The hashtag #ChargebackToTheFuture generated over 100,000 organic impressions
across LinkedIn, Instagram, and X (Twitter).
The booth recap video became Chargebacks911’s top-performing social post of 2025,
driving a 36% higher engagement rate than average.
Website traffic increased 28% during and immediately following the event.

Brand & Business Outcomes

Widely recognized by attendees and exhibitors as one of the most creative and
memorable booths at Money20/20 USA 2025.
Helped advance multiple enterprise sales opportunities into pilot programs and long-term partnerships.
Strengthened Chargebacks911’s position as a category-defining innovator in the
payments and fintech ecosystem.