eCommerce Fraud Knowledge Guide

New Account Fraud Complete Guide for Merchants

This featured video was created using artificial intelligence. The article, however, was written and edited by actual payment experts.

Sometimes, Fraud Begins Well Before Checkout. So, What is New Account Fraud? Types, Tactics, & More.

Retailers often focus their efforts on preventing checkout fraud. This approach is not unreasonable. Fraudsters usually target vulnerabilities at the point of sale, since that’s when money changes hands. Certain threats, however, target far earlier stages of the customer lifecycle. One type of fraud, known as new account fraud, happens long before checkout; right at the moment when customers create an account. Left undetected, fraudsters who create new accounts using fraudulent means can obtain millions of dollars in credit. Scammers can make thousands of dollars worth of purchases that collectively devastate issuers, merchants, and identity theft victims. In this guide, we’ll take a closer look at new account fraud. We’ll talk about what it is, how it works, and how prevalent it is. We’ll also provide real-life case studies and examine how you can detect and prevent your business from falling victim to account creation scams.

Chapter 1

What is New Account Fraud?

New account fraud occurs when scammers use synthetic identities to open up accounts with financial institutions, often with the end goal of illicitly obtaining access to credit cards, loans, and lines of credit.

Fraudsters may use a similar approach to target merchants and other online service providers so that they can place orders using their fraudulently-obtained credit cards.

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Chapter 2

How New Account Fraud Works

New account fraud can be thought of as a three-step process. First, fraudsters concoct stolen identities using a combination of real and fake personally identifying information (PII) from one or more victims.

Then, scammers open accounts using these synthetic identities with one or more financial institutions. The goal is to secure illegal access to credit, which scammers then launder elsewhere or use to make purchases and fund their lifestyles.

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Chapter 3

New Account Fraud: Statistics & Financial Impact

New account fraud is disturbingly common. In fact, as many in 1 in 7 accounts are opened with fraudulent identities.

Account opening scams are so popular because they’re easy to carry out. Access to consumer data can be had for just a few dollars on the dark web. Lines of credit are similarly easy to obtain. At the same time, new account fraud is difficult to detect but easy to scale, an inequality that tilts the playing field dramatically in favor of bad actors.

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Chapter 4

New Account Fraud Examples

In practice, new account fraud isn’t a one-and-done event. Because synthetic identities are easy to manufacture and reuse, scammers often open several accounts before they’re finally caught by law enforcement or criminal investigators.

New account fraudsters can also collaborate with co-conspirators via fraud rings, which can span multiple cities, states, or even countries. In many cases, fraudsters deal hundreds of thousands — or even millions — of dollars worth of fraud losses before they face justice. Worse, other criminals get away without ever being caught.

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Chapter 5

How to Identify New Account Fraud

Synthetic identities are difficult to separate from real profiles precisely because synthetic identities aren’t complete fakes.

There are some subtle clues that can help merchants and financial institutions detect scammers who attempt to create new accounts with manufactured identities. The use of “burner” emails and social security number mismatches are signs of new account fraud, as are anomalies in geolocation and IP address data.

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Chapter 6

How to Prevent New Account Fraud

The more stringent a bank or merchant’s identity verification procedures are, the more difficult it is for a fraudster to use a synthetic identity to create a new account.

Tools like device fingerprinting, biometric verification, and behavioral analysis can help you root out synthetic identities and block new account fraudsters in their tracks. While excessive friction can discourage real users from signing up, it can also keep bad actors from infiltrating your ecosystem.

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FAQs

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How does new account fraud work?

Cybercriminals use phishing or social engineering attacks to steal personal data, such as names, birthdays, and Social Security numbers, then open new bank, loan, or credit accounts using stolen or synthetic identities. The new accounts are then used to make fraudulent purchases.

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How do you avoid new account fraud?

New account creation fraud can be hard to prevent, but more stringent customer verification using IP address checking, comparing information against profiles from other authorities, and using biometric identification can all help reveal potentially bogus accounts.

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Can someone create a fake bank account?

Sort of. It’s more accurate to say that hackers create code that either goes through, or works around, bank security to grab personal information. This could be used by the cybercriminal to open an account, but is more often sold on the dark web.

In the US, federal identity validation mandates make it harder to create fake accounts. That said, there are actually apps that will allow users to create realistic fake accounts. Although these are marketed as pranks, thieves use them to steal from real bank accounts.

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What is an example of new account fraud?

New account fraud occurs when a fraudster opens a bank account using a stolen or synthetic identity. An example is when a fraudster uses a fake name, along with a real cardholder’s social security number obtained through phishing or data breaches, to open a new bank account and apply for credit.

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Why do fraudsters open bank accounts?

The accounts can be used to make illegitimate purchases or be used to build credit for a larger scam.

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What are some red flags for fraudulent new accounts?

Spotting phony accounts isn’t an exact science, but banks or merchants can look for red flags like newly issued identification documentation (address, driver’s license, etc.). Other signs of suspicious activity include a lack of credit history, small initial purchases or cash deposits, or using mail drops instead of street addresses.

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Is new account fraud illegal?

Yes, new account fraud is a federal offense punishable by restitution, plus prison time and/or fines.

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How common is new account fraud?

New account fraud is very common: the Association of Certified Fraud Examiners (ACFE) revealed that, in 2024, new account fraud was the second most common fraud type after pig butchering, a scam that combines tactics used in romance scams with those present in investment frauds.

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