eCommerce Fraud Knowledge Guide

New Account Fraud

  1. Articles
  2. eCommerce Fraud
  3. New Account Fraud
  4. New Account Fraud: Statistics & Financial Impact
New Account Fraud

Knowledge Guide Chapters

  1. What is New Account Fraud?
  2. How New Account Fraud Works
  3. New Account Fraud: Statistics & Financial Impact
  4. New Account Fraud Examples
  5. How to Identify New Account Fraud
  6. How to Prevent New Account Fraud

New Account Fraud: Statistics & Financial ImpactFake Accounts are Costing You Real Money

Mark Watson | September 15, 2025 | 3 min read
New Account Fraud: Statistics & Financial Impact

Crunching the Numbers Behind New Account Fraud

The majority of your customers are legitimate, so why bother combatting the small minority of bad actors.

The uncomfortable truth is that new account fraud is a multi-billion dollar industry, one that comes with a hefty price tag. In fact, every fake account represents a potential loss for your business.

In this article, we’ll uncover the true financial impact of new account fraud so that you know how much these scammers are really costing you.

New Account Fraud

In this guide, we’ll take a closer look at new account fraud. We’ll talk about what it is, how it works, and how prevalent it is. We’ll also provide real-life case studies and examine how you can detect and prevent your business from falling victim to account creation scams.

How Common is New Account Fraud?

Very common. Recent data shows that new account fraud makes up 89% of all credit card fraud. Still not convinced? Just check out the figures below:

$6.2B

losses due to new account fraud in 2024

Source: AARP

13.5%

estimated number of new accounts that are fraudulent

Source: Data Zoo

469,092

cases of new account bank and credit card fraud reported to the FTC in 2024

Source: Insurance Information Institute

So, why are we seeing so many new account attacks? The simple answer is “the internet.” I get that that’s a little reductive, though. If we want to dig a little deeper, we see that there are four primary factors contributing to the problem:

Easy Access to Consumer Data

According to one source, there are over 1,073,741,824 gigabytes of data stored in the cloud. A good chunk of that is the personal data of people who’ve signed up for subscriptions, loyalty programs, free offers, and so on. Naturally, most of that data is highly secured, but that doesn’t stop professional hackers from doing everything they can to get at it.

Even if secured information is never accessed, there’s plenty of data to be had. For example, most people don’t think about the personal information they post on social media. Names, birthdays, addresses, phone numbers, photos – any personal information can be scraped and used to try and create bogus accounts.

Easy Access to Credit

Applying for a loan used to require a huge amount of paperwork. And, it was almost all filled out by hand. Nowadays, applications can be submitted — and in some cases, even approved — online within seconds.

Lines of credit can be available to the applicant almost immediately. This is especially true of store-sponsored credit cards, where qualifications are less rigorous than those required by traditional lenders. One store card may not be worth much on its own, but it’s a good starting point to build credit for opening other new accounts.

Easy to Scale

A single incident will have limited ROI. That’s why scammers have found ways to scale their operations.

Most fraudulent account creation can be automated using easy-to-acquire bots. These can run thousands of potential ID combinations in a fraction of the time it would take a human to do so. Specifics from any viable identities can then be used to automatically apply for credit cards.

As with most other facets of AI-enabled technologies, microwork can fill the gaps when bots can’t conduct every facet of the process. Teams of human workers may be sitting in click farms in other countries or regions, getting paid a few cents for each application form they complete and submit on a scammer’s behalf.

Easy to Get Away With

The anonymity of the web means fraudsters can wreak havoc, then disappear without leaving a trail. There are a number of ways to hide or disguise identifying information, such as hidden proxy servers that conceal IP addresses. One of these can make the scammer appear to be in one location while committing fraud from a different country altogether. 

Plus, remember that the fraudsters will be hiding behind a false profile or pseudonym. That can make it almost impossible to find the criminal, let alone bring a case to trial. As long as computers and people are vulnerable to hacking (and they always will be), cybercriminals will be leveraging internet anonymity to ply their trade.

The financial services industry is a tightly-regulated space. Being in compliance with laws and regulations designed to protect both yourself and your customers is mandatory, not optional.

For example, EU merchants and financial institutions must comply with General Data Protection Regulations (GDPR), while merchants that store or accept credit or debit cards, no matter where they’re located, must follow PCI-DSS requirements. Both regulations instruct businesses to protect customers’ data through tokenization or encryption measures, which can minimize the risk of sensitive data falling into the hands of fraudsters.

In addition, during the onboarding process, merchants — particularly banks — must carry out Know Your Customer (KYC) procedures to verify and prove that users opening new accounts are who they say they are. Doing so can help lower the prevalence of identity theft and prevent financial institutions from inadvertently enabling crimes such as money laundering or terrorist financing.

Next Chapter

New Account Fraud Examples

We’ll run the numbers; You’ll see the savings.
triangle shape background particle triangle shape background particle triangle shape background particle
Please share a few details and we'll connect with you!
Revenue Recovery icon
Over 18,000 companies recovered revenue with products from Chargebacks911
Close Form