Chargebacks911® COO Recommends Empathetic COVID-19 Response in Business2Community Feature

Monica Eaton-Cardone Says Honesty & Empathy are Essential

As a well-respected figure in fintech, Chargebacks911 COO Monica Eaton-Cardone was asked to offer her business leadership insight for a new feature on Business2Community. In the post, Monica touches on the importance of balancing the needs of individuals and those of an entire company.

The team at Business2Community seeks to create an open community for business professionals to establish thought leadership, increase exposure, and network. Their daily publications, along with webcasts, whitepapers, and other materials, reach millions of pros around the world. Managing Director Eva Webster’s feature on the site included quotes from several thought leaders. Monica’s input offered an illuminating supplement to Webster’s point about responding empathetically to the COVID-19 crisis.

“We’ve found how important it is to strike a balance between prioritizing individual needs and continuing to perform our job to the best of our ability,” Monica says. “When it comes to marketing, adopting an honest and empathetic tone is essential.”

It may not impossible to create an individualized, personal experience for each individual. However, being empathetic and understanding can make a huge difference.

“We can’t ignore what’s on everyone’s minds, but we can communicate with our customers that we are doing all we can to manage the situation and keep our employees safe.”