Chargebacks911® Exec Comments on Customers’ Demands for Specific Payment Options
Glenn Taylor of Retail Touchpoints spoke with Chargebacks911 COO Monica Eaton about a curious phenomenon noted in a recent Worldpay study.
In the paper, researchers found that 62% of global eCommerce revenue comes from just 13% of consumers. Attracting—and retaining—these “super shoppers” is the key to ensuring strong performance going forward. But who are they, and how do you keep them coming back time and time again?
As Monica explains, the key is to pay attention to customer behavior and preferences, then build a responsive, dynamic shopping experience around them. From the moment a customer lands on your site, through post-checkout, you must be responsive to shoppers’ preferences.
“It’s a very difficult balance for retailers, because today’s online environment is extremely competitive,” Monica points out. “A savvy retailer must be very conscious of making sure they have a top converting site and a highly valuable product. In addition, they have to make sure they have very clear policies and invest in services and abilities that are available 24/7/365.”
Appealing to super shoppers is a balancing act. Whether or not a business succeeds or fails depends on how well they can walk that tight rope.
