Monica Eaton Explains How to Successfully Fight Chargebacks
Chargebacks911 COO Monica Eaton, one of the world’s foremost experts on chargebacks, offered her insight on chargeback representment for the PayJunction blog.
PayJunction is an industry-leading payment services provider. The company helps thousands of merchants conduct millions of transactions every day. As such, chargebacks are a primary concern for many of PayJunction’s core readership.
Chargebacks are an important and valuable consumer protection mechanism. But, as explained in the blog post, chargeback abuse is rampant.
Chargebacks911 projects merchants will lose more than $25 billion a year to friendly fraud by 2020. Merchants need to get in-the-know if they hope to secure long-term revenue growth and protect their business. Fortunately, Monica has the key insights merchants can use to do just that.
“The key to successful representment is compelling evidence — the formal documentation proving that the initial transaction was valid,” Monica explains. “Along with compelling evidence, the merchant also needs to draft and submit a rebuttal letter. This key document frames the merchant’s case, explaining in a clear and professional manner why the charge was valid and how the evidence demonstrates that fact.”
