Visa Chargeback FeeWhy You’re Being Charged a Fee for a Visa Chargeback & How to Cut Down on Your Costs

8 Tips That Can Help You Cut Out Costs Due to Visa Chargeback Fees

So, let’s say you have a customer that files a chargeback on a Visa purchase.

What’s the deal with these stupid fees? How much is the bank going to charge you, and why do you have to pay an extra premium after you’ve already been subject to a bank-enabled shakedown?

Visa Dispute Acceptance Fees

Let’s say one of your customers files a dispute. Visa will forward a notification to your merchant acquirer who will, in turn, forward it to you.

You can choose to submit a response to the chargeback (i.e. engage in representment). Or, you can reply with a message saying that you accept the dispute.

Visa may impose a nominal fee on your acceptance message. This fee will be much lower than the cost of submitting a dispute response, though. The fee will also be lower if you respond to the message in a timely manner; the aim here is to incentivize all merchants to address chargebacks more quickly.

The table below summarizes Visa dispute acceptance fees (effective Apri 1, 2025):

Days After Chargeback is Filed	Prior to April 1, 2025 (US Merchants)	Prior to April 1, 2025 (Canadian Merchants)	As of April 1, 2025 (US & Canadian Merchants)
Within 10 Days	$0.00	$1.50	$0.00
11–15 Days	$0.00	$1.50	$0.50
16–20 Days	$0.00	$1.50	$1.00
21–25 Days	$0.50	$2.50	$2.00
26–30 Days	$0.75	$3.50	$3.00
Dispute Expired	$1.00	$4.50	$7.00

As the table illustrates, both US and Canadian merchants are now subject to the same dispute acceptance fee schedule, which escalates in proportion to the amount of time merchants take to respond. US merchants now have less time to respond if they wish to avoid fees entirely. But, Canadian merchants will actually pay lower than before fees if they respond quickly.

The unified fee schedule recognizes that most brands aren’t siloed on just one side of the border. It’s more responsive to the realities of a globalized, cross-border eCommerce market.

Visa Dispute Response Fees

Visa is also introducing changes to its dispute response fees. Unlike dispute acceptance fees, which are assessed when you do not challenge a chargeback, you incur dispute response fees when you decide to re-present a dispute.

Similar to changes made to its dispute acceptance fees, Visa will levy heavier fees on merchants who take longer to respond to a dispute. These changes took effect on April 1, 2025. Reference the table below for a summary of changes.

Days After Chargeback is Filed	Prior to April 1, 2025 (US & Canadian Merchants)	As of April 1, 2025 (US & Canadian Merchants)
Within 10 Days	$1.05	$1.05
11–15 Days	$1.05	$1.50
16–20 Days	$1.05	$2.00
21–25 Days	$1.75	$3.00
26–30 Days	$2.15	$4.00
Dispute Expired (Pre-Arb)	$0.00	$15.00

Note that merchants who file their representments within 10 days of receiving chargebacks will be assessed the same $1.05 dispute response fee. Other than that, fees are rising across the board. For example, the fee for responding more than 25 days after receiving a dispute, but within 30 days, is nearly doubling from $2.15 to $4 per incident.

Another significant change is that Visa is instituting a new $15 “dispute expired fee.” This fee will be charged at the pre-arbitration stage only. But, it results in a double-whammy: sellers who fail to respond on time automatically lose their dispute, and are charged a dispute expired fee.

Chargeback Fees Assessed by Visa Member Banks

In addition to the dispute acceptance and response fees outlined above, your acquirer — the bank that accepts Visa cards on your behalf — can impose chargeback fees, too.

Different banks can impose different fees based on their individual policies. It all depends on the agreements they have in place with individual merchants; a chargeback fee could be as low as $5 per dispute, or as much as $100 per dispute. But, they usually work out to somewhere around $20 per incident.

This fee is not meant as a punishment; the main reason why banks assess chargeback fees is to cover the costs associated with managing and processing disputes.

Every time a chargeback gets initiated, your bank has to invest resources to review the details and transmit data on your behalf. They have to verify transaction records, communicate with different parties, and ensure compliance with Visa chargeback rules. These tasks require time, manpower, and technology, all of which incur expenses.

Visa chargeback fees are meant to cover all this activity. It’s a way for banks to recuperate some of their costs and ensure they can keep providing efficient services.

What is a Visa Chargeback Technical Penalty?

Like we discussed above, banks assess chargeback fees to cover their costs associated with chargebacks. Visa can impose a $250 technical penalty on top of those fees, though, if they determine that you seriously violated the rules outlined in their Merchant Agreement.

Now, unlike the chargeback fees assessed by banks a technical penalty is a punishment, in a sense. Visa prioritizes smooth transactions and protecting the integrity of the payment process. Violating their rules and abusing the Visa ecosystem jeopardizes their mission. That’s the purpose of a technical penalty.

Violations that may lead to a Visa technical penalty can include:

Visa aims to maintain a high standard of compliance by enforcing these penalties. After all, a single violation can compromise the security and reliability of the payment network. So, in the end, the point is still to protect both merchants and consumers from potential financial loss.

What are Visa Arbitration Fees?

“Arbitration” refers to a situation in which there’s a dispute between a merchant and a cardholder that cannot be resolved through the initial chargeback and representment process. When this happens, Visa steps in to make a final decision (i.e. “arbitrate” the situation).

This process is not without its costs, though. Effective April 1, 2025, Visa imposes a $600 filing fee for arbitration cases that are ruled in favor of the cardholder.

The purpose of a Visa arbitration fee is multifaceted. It helps cover the expenses associated with Visa's involvement in the chargeback, discourage frivolous use of the arbitration process, and encourage both parties to settle disputes earlier in the process.

Keep in mind that card network arbitration is an option. But, always remember that it’s a very in-depth process. The substantial fee reflects the depth of the review process, plus the resources required to reach a final decision. This is why this escalating to arbitration should be used only as a last resort. 

How to Avoid Visa Chargeback Fees

Even if chargebacks aren’t a big problem for you at the moment, you’d be wise to take steps now to get a handle on chargeback fees while you can. Managing chargeback risk is one of the best, most holistic things you can do to maintain profitability and foster trust with customers.

To that end, here are some actionable tips you can adopt to help stop disputes and avoid those punishing Visa chargeback fees:

#1  |  Use Order Insight

Order Insight is a tool that provides additional transaction details directly to card issuers, helping to clarify legitimate purchases for cardholders. By offering clear and accessible information about transactions, you can reduce misunderstandings and prevent chargebacks before they even start.

#2  |  Get Chargeback Alerts

Chargeback alerts work by notifying you before a potential chargeback. They let you address pending disputes directly with the customer before they escalate. They let you get proactive about disputes by preventing individual chargebacks from being filed.

#3  |  “Plus” Your Customer Service

Great customer service will help prevent chargebacks by addressing customer concerns before they devolve into disputes. So, ensure your team is well-trained to handle complaints and provide refunds when requested.

#4  |  Describe the Bill — Get Clear Billing Descriptors

Use a clear and recognizable billing descriptor to avoid confusing customers when they review their statements. Ambiguity in billing descriptors can lead to customers not recognizing a charge and subsequently filing a dispute.

#5  |  Become a Record-Keeping Rockstar

Maintain thorough documentation for every transaction, including customer communications and shipping proofs. Having detailed records can aid you during the representment process if a chargeback occurs.

#6  |  Have the Right Tools in Your Belt

Use fraud detection tools and services to identify and block suspicious transactions. One tool isn’t gonna cut it; address verification, CVV validation, geolocation, and other tools are complementary, working to help make one another stronger.

#7  |  Be Clear About Policies

Clearly state your return and refund policies on your website, and make sure they’re easy to understand. Let customers know what to expect before they make a purchase. Remember: world-class communication helps set the right expectations.

#8  |  Talk to Your Bank

You should maintain an open dialogue with your acquiring bank. They’ll give you specific details on the fees you’re charged. Plus, if you want to reduce the fees you pay, the bank can point you in the right direction with tips and best practices.

At the end of the day, these best practices can help steer your business clear of many Visa-related chargebacks but won’t stop them all. By adopting these strategies, you can significantly reduce the risk of chargebacks and associated fees, ultimately leading to a healthier bottom line and more satisfied customers.

That’s not the end of the story, though. We hate to be the ones to say it, but no matter what you do or how prepared you are, you’re always going to be susceptible to some chargebacks. This is why it’s so important to pair these tips with comprehensive chargeback management as part of a multilayered strategy to fight fraud and protect your revenue.