How Accidental Fraud Can Come Back to Bite You Later
Can fraud happen by accident? You might be surprised to learn that, not only is the answer “yes,” but it’s actually very common.
Several factors can lead to cardholders engaging in accidental fraud. Lack of attentiveness, ignorance of rules, or even mistakenly using the wrong credit card are all common triggers. Essentially, you can commit fraud without even realizing you’ve done it.
According to CNBC, 29% of surveyed cardholders who admitted to first-party fraud said it was an accident; in other words, first party misuse of the chargeback process. But, that could be a low estimate, with data from Merchant Risk Council suggesting that accidental misuse could account for as much as 80% of all fraud-related disputes.
But what is “accidental fraud,” exactly? How can cardholders avoid making a mistake that will cost them later on? Today, I want to explore the phenomenon of accidental credit card fraud, how merchants need to know about it, and what cardholders can do to keep their reputation safe.
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What is “Accidental Fraud?”
Let’s start by clarifying what we’re talking about when we say that a fraud incident is “accidental” in nature.
Accidental fraud is not a formal legal classification, like wire fraud or tax fraud. Rather, the term can be applied in a variety of situations in which a consumer engages in behavior that constitutes fraud without their knowledge.
The term is mainly applied in regard to payments and finance, and describes any behaviors that ultimately result in unauthorized or unintended financial transactions. These are actions that were not intended to defraud, but which nonetheless still fall afoul of legal or policy regulations regarding financial transactions.
The term “accidental” implies a lack of malicious intent. That said, credit card fraud is defined by the action of using a card without proper authorization, not the intent behind the card’s use. Even if the fraud seems accidental, it can still result in significant consequences, including legal action.
First-party misuse, which encompasses both accidental and deliberate chargeback fraud, costs merchants over $125 billion a year.
How Does “Accidental Credit Card Fraud” Happen?
Family members who use a primary cardholder’s card without their knowledge, forgetful buyers who dispute valid charges they don’t recognize, and buyers frustrated by the chargeback process are the most common perpetrators of accidental fraud.
The line between an honest mistake and credit card fraud can sometimes become blurred. A cardholder might find themselves inadvertently crossing this line, not due to malice, but because of simple oversights or misunderstandings.
With that in mind, here are a few scenarios that can lead to accidental credit card fraud:
In many cases, accidental fraud ends up manifesting as misuse of the chargeback process. When this happens, it is commonly referred to as first-party (or “friendly”) fraud. Click here to learn more about this phenomenon.
Those are just a few of the most common examples. There are many other scenarios that might qualify as accidental fraud, though.
And, whether intentional or not, engaging in fraudulent activity can have serious legal and financial consequences. Consumers need to be aware that these penalties exist.
Accidental or deliberate, the impact of fraud is the same for merchants.
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Penalties for Accidental Credit Card Fraud
Accidental credit card fraud can result in credit score damage, account closure, civil penalties, or even court-ordered restitution and, in extreme cases, potential jail time.
The penalties for credit card fraud, including accidental fraud, can vary widely depending on the jurisdiction, the amount of money involved, and the case's specific circumstances. However, it's important to understand that, in the eyes of the law, “accident” is not a viable defense against fraud.
Consumers found to have committed credit card fraud, even if was unintentional, could face a range of penalties, such as:
- Restitution: The cardholder might be required to pay back the money that was defrauded. This is often the first step in resolving minor issues.
- Damage to Credit Score: Engaging in fraud can impact a person's credit score, whether through the misuse of credit or due to legal actions taken against the individual.
- Fines: Courts can impose hefty fines as a penalty for fraud. These can vary greatly depending on the severity and amount of money involved.
- Incarceration: In extreme cases, particularly where large sums of money are involved or there is a pattern of fraudulent behavior, an individual could be sentenced to jail time.
- Probation: A perpetrator might be placed on probation, with various conditions attached to their behavior and monitoring by the justice system.
- Community Service: The court might order community service for lesser offenses, or in cases in which mitigating circumstances are present.
- Civil Lawsuits: Aside from criminal penalties, if a bank or other party suffers a loss due to fraud, they may file a civil lawsuit to recover damages.
If the situation was genuinely accidental, and there is evidence to support this, it could be considered a mitigating factor. That might reduce the severity of the penalties. But, it probably won’t be enough to avoid all consequences.
If you’ve been accused of credit card fraud, intentional or accidental, we recommend seeking legal advice immediately. This will help you understand your rights and the potential implications of the accusation.
How Accidental Fraud Impacts Merchants
Similar to deliberate fraud, accidental fraud results in operational headaches, chargeback fees, and higher costs for merchants. In extreme cases, merchants overwhelmed by a deluge of accidental fraud may be involuntarily enrolled in merchant monitoring programs or have their merchant accounts closed.
Accidental fraud can undermine a merchant's financial wellbeing and operational efficiency.
For instance, let’s say a customer authorized a charge, but does not recognize the charge on their statement, and decides to dispute it. As mentioned above, this would be a case of friendly fraud. For the merchant, this means:
Chargeback Fees
Each dispute means the merchant incurs a chargeback fee. These fees can pile up quickly, hitting small businesses particularly hard.Lost Merchandise
Not only does the merchant lose the money from the sale, but often they also lose the product that was sold, doubling the financial hurt.Increased Costs
Businesses that experience a lot of chargebacks are often seen as risky by credit card processors, which could lead to higher fees for processing.Operational Headaches:
Dealing with chargebacks takes time and attention away from running the business and looking after customers.Restrictions
Excess chargebacks could mean losing one’s ability to take credit card payments altogether, which is a huge deal in today’s online shopping world.How Merchants Can Prevent Accidental Fraud: My 10 Best Tips
Although accidental fraud isn’t your fault (and technically isn’t the cardholders’ fault either), the burden of preventing it largely rests on your shoulders. Luckily, prioritizing clarity and communication is a tried-and-true way to stop confused shoppers from escalating misunderstandings into disputes. Consider these best practices:
Make sure your billing descriptor is recognizable by including your “doing business as” name — rather than a less-recognizable legal name or acronym — along with a customer service phone number. If a customer scans their credit card statement and sees a cryptic holding company name, they may assume it’s fraud.
Send an automated email reminder several days before a recurring subscription or trial triggers a charge. This gives the customer a chance to cancel legitimately, rather than forcing them to dispute the charge out of frustration.
Send confirmation emails that include high-quality photos of the items purchased, rather than just text descriptions. Visual cues can help jog a customer’s memory faster than an order number or a product SKU.
It should be as easy for a customer to cancel as it was for them to sign up. If a customer has to jump through hoops or get on a live chat with you to cancel, they’re likely to give up and dispute the charge instead.
Especially for high-value items, you should pay up for delivery confirmation, involving the courier taking a photo of the package at the customer’s doorstep. Doing so can give you the evidence you need counter “item not received” claims from forgetful buyers.
Display your customer service contact information prominently on every page of your site and in every email. If a confused customer can’t find a way to talk to you, they’ll speak with their bank about filing a dispute instead.
Use fraud detection software to flag and block customers who repeatedly dispute claims, whether on accident or for more nefarious reasons. Not everyone’s money is worth taking — sometimes, it’s better for your bottom line to decline future business from suspicious buyers.
Implement velocity limits to detect multiple rapid-fire transactions from the same IP address or device. This can help you catch criminal fraudsters as well as accidental duplicate orders that crop up if shoppers end up clicking the “buy” button multiple times due to a slow internet connection and accidentally submitting the same transaction twice.
Notify customers immediately if an item is backordered, and do not capture any funds up front. Capturing funds for items that won’t arrive for weeks may result in customers forgetting the purchase and reporting the eventual charge as fraud. So, before charging the card, send a notification informing the buyer that their items are back in stock.
Send a check-in email shortly after delivery to confirm that the customer is happy with the product. This proactive touchpoint reaffirms the transaction’s legitimacy, reminds the customer they purchased something from you, and can give customers an outlet to share issues with you before they file a dispute.
Even following all of these best practices to a “T” won’t stop customers from committing accidental fraud. That’s why you’ll want to layer on chargeback prevention solutions like Ethoca Consumer Clarity and Verifi Order Insight. These tools allow you to share data about a transaction with issuers and cardholders in real-time so that they’re reminded about a transaction and less likely to file a chargeback because they forgot.
Avoiding Accidental Fraud: Merchant Tips for Consumers
You can’t control your customers’ behavior. But, you can influence it.
Providing these educational nudges during checkout, in confirmation emails, or on your FAQ page can help customers avoid the mistakes that lead to accidental fraud claims against your business. Specifically, you’ll want to encourage your customers to:
Advise customers to distinctively mark similar-looking cards to avoid using the wrong account. Adding a sticker or opting for a distinct design choice can prevent “wrong card” errors that may lead to chargebacks.
Remind customers that regular statement reviews can help catch errors or forgotten transactions. If a mistake is found, encourage cardholders to contact you for a refund instead of filing a (potentially invalid) chargeback.
Encourage shoppers to track trial end dates and cancel unwanted services before the billing cycle hits, and offer one-click cancellations to make it easier on subscribers to cancel your services.
Remind cardholders that providing truthful answers to income and debt burden questions when applying for new credit cards can help them avoid trouble with issuers and lower the likelihood of buyer’s remorse. When customers are honest about what they can afford, they are less likely to panic and dispute legitimate charges later.
Rather than going straight to their banks, instruct your customers to contact your support team first if they don’t recognize a charge. Make it clear that you can resolve billing confusion faster than an issuer’s dispute process can.
Tell cardholders to set clear spending boundaries with authorized users to prevent misunderstandings and family fraud disputes. For example, dinnertime conversations about appropriate purchases can stop parents or guardians from disputing charges made by teenage authorized users.
Recommend that your customers enable real-time transaction alerts so that they are notified about their purchases immediately. Post-purchase pings can provide information about card usage and help cardholders catch charges that may be truly fraudulent.
Ask subscribers to update their payment details for lost or expired cards to avoid failed payments and service interruptions. Doing so can prevent cardholder confusion and stop charges from bouncing.
Tell customers exactly how your company name will appear on their bank statement, especially if it differs from your website or store name. Educating your customers about your descriptor can prevent knee-jerk “unauthorized transaction” disputes.
Urge customers to read the return policy before buying so they don’t file a fraud claim when an out-of-policy return is rejected. Clarity here can prevent customers from using the dispute process as a workaround to your policy.
Real-time chargeback alerts can notify merchants about imminent disputes. Upon notification, you’ll have between 24 and 48 hours to pre-emptively refund the cardholder to prevent an official chargeback from going through.
Integrating these habits into your financial routine will protect you from accidental fraud and strengthen your overall credit card security and financial health. Responsible card ownership is a continuous process that demands attention and care. With the right practices, you can enjoy the benefits of credit without falling into the traps of accidental fraud.
FAQs
What is an example of accidental fraud?
Accidental fraud can happen when a person uses a family member's credit card, mistaking it for their own, and makes unauthorized purchases without realizing it. This can also happen if someone forgets to cancel a subscription trial, resulting in unexpected charges that the user did not intend to authorize.
What is unintentional fraud called?
Unintentional fraud is commonly referred to as "first-party fraud” or “friendly fraud.”
What to do if I accidentally commit fraud?
If you accidentally commit fraud, promptly contact your bank or the credit card issuer to explain the mistake and rectify the situation, and if necessary, also inform the affected merchant to resolve any charges or disputes.
What is accidental friendly fraud?
Accidental friendly fraud happens when a cardholder unintentionally disputes a legitimate charge on their credit card, often because they don’t recognize the merchant's name or forgot about the purchase, rather than attempting to secure a refund directly from the business.
What are the top 3 types of fraud?
The 3 main types of fraud are criminal third-party fraud (i.e., credit card fraud), first-party fraud (friendly fraud, cyber-shoplifting, etc.), and second-party fraud (where someone commits fraud on another’s behalf).
Can you go to jail for accidental fraud?
It’s unlikely that cardholders will face jail time for accidental fraud, although less severe (but still disruptive) consequences like account closure, fines, or even civil lawsuits are possible.
Can a mistake be considered fraud?
Although fraud technically involves an intent to deceive, a mistake that results in significant misuse can be construed as fraud by issuers or merchants.