Chargebacks911® COO Monica Eaton’s New Guest Feature for QSRWeb
Chargebacks911 COO Monica Eaton, one of the world’s leading experts in chargeback management, recently offered some valuable insights into a new guest feature for QSRWeb.
First launched in 1997, QSRweb serves the quick-service restaurant industry with feature reporting on innovative brands and industry innovations. They also publish insightful blogs from experts about the QSR sector’s high-interest topics, plus advice on topics including sales and marketing, franchising, technological deployment, and much more.
The growth in delivery services resulting from the Covid-19 pandemic has been great for QSRs. However, it's also been an opportunity for those seeking to perpetrate fraud by abusing the chargeback process.
“As mass digitalization has transformed all industries over the last year, chargebacks have increased synergistically with the growth of delivery services and their use,” Monica explains. “This is because the lack of face-to-face contact makes it much easier for consumers to claim an order never arrived, or that their order was incorrect.”
In the post, Monica examines this problem in greater detail and offers some possible solutions. As she explains, the key to this issue lies in a merchant’s ability to distinguish chargebacks by a source without reliance on reason codes. “As many restaurant merchants struggle to identify the source of their chargebacks, it's imperative they remain informed and seek help from an outside source,” she says.
