Data from the recently-published 2024 Cardholder Dispute Index from Chargebacks911® was spotlighted in a new feature from Chain Store Age.
Chain Store Age is the nation’s leading provider of retail news and analysis for retail headquarters executives across all sectors of the industry, both in print and online. The site reports on and analyzes trends and strategies in all areas of store operations and store development, including technology, marketing, human resources, finance, store design & construction, facilities management and real estate.
As per the article, the average American cardholder has 5.5 active credit or debit cards; a considerable increase over pre-pandemic levels. Men held an average of 6.2 cards, while women owned 4.8 on average. This is just one of numerous key findings from the report, but it does carry significant ramifications for the eCommerce space.
“The trend towards online shopping is obvious,” said Jarrod Wright, the head of marketing for Chargebacks911. “eCommerce currently accounts for nearly 16% of all retail sales in the U.S., and estimates show that number will be over 20% by 2027. Americans are relying more and more on digital transactions, and payment cards allow them the flexibility to shop in a way that's in line with their preferences.”