The Insider’s Playbook for Merchant Accounts and Payment Processing

ChargeForward Conversations with David Goodale

In a Nutshell

Getting approved for a merchant account isn’t always as simple as filling out an application. Processors evaluate risk profiles, business models, and potential liabilities before deciding to approve a merchant—and many business owners don’t realize the factors that can make or break their application. In this episode of ChargeForward Conversations, we sit down with David Goodale, CEO of Merchant-Accounts.ca, to demystify payment processing and help merchants make smarter decisions.

Key Takeaways:

Understanding Risk Profiles

What payment processors look for and how risk assessment impacts your rates.

Common Merchant Mistakes

Errors that could delay or prevent approval (and how to fix them).

Interchange Plus vs. Flat Pricing

Why transparency matters and how to negotiate better rates.

Future Delivery Risk

The hidden factor that could drive up costs or get your application declined.

The Role of Relationships

Why working with a processor who understands your business is crucial.

Meet Our Guests:

David Goodale

David Goodale

CEO, Merchant-Accounts.ca

Jarrod Wright

Jarrod Wright

VP of Marketing, Chargebacks911

Episode Summary:

The world of payment processing can be a maze for merchants, and making the wrong choice can cost thousands in hidden fees or denied transactions. David Goodale brings over 24 years of experience to break down the complexities of merchant accounts, risk assessment, and how businesses can get the best processing rates possible. From the dangers of fixed contracts to the importance of chargeback mitigation, this episode is packed with insights to help merchants navigate the payment landscape with confidence.

Whether you’re a startup looking for your first payment processor or an established merchant considering a rate review, this conversation will give you the knowledge you need to make informed decisions. Tune in to gain expert guidance on optimizing your payment strategy and protecting your bottom line.

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