Card-Present

A card-present (CP) transaction occurs when a payment card is physically swiped, inserted, or tapped at a payment terminal. This traditional method is prevalent in retail and service environments, offering a secure way to authenticate transactions and protect against fraud. 

The physical interaction between the card, the terminal, and the presence of the cardholder enables immediate verification, using technologies like chip-and-PIN and contactless methods that employ encryption to safeguard data.

As technology advances, so do the security measures for card-present transactions, with developments in biometric verification and more sophisticated encryption techniques. These enhancements help ensure that every transaction is not only smooth but also extremely secure, bolstering customer confidence in the safety of their personal information.