Monica Eaton Offers Insight on Subscription Services in Recent Feature
Chargebacks911 COO Monica Eaton, one of the world’s leading thought leaders in payments and fintech, offered her expertise for a recent feature on CNBC.
CNBC, or the Consumer News and Business Channel, is one of the largest and most influential news outlets in the US. CNBC reaches tens of millions of American households each day across their cable and online content platforms, offering live news, talk shows, investigative reports, documentaries, and other programs.
Free trials are one of the fastest-growing and most-widely used business models. Consumers love them; however, problems can arise when customers forget about trial period tied to their credit or debit card accounts. This ultimately creates problems for merchants if customers start getting charged for more than they anticipated.
“Prices change all the time. And generally speaking, when they change, they’re not usually getting any cheaper,” Monica says, offering advice to consumer readers. “You need to monitor this, because if the price goes up, you might not be auto-paying the correct amount anymore.”
