Checkout

Online checkout refers to the steps customers go through to complete an eCommerce purchase. The process is designed to mimic the act of checking out in a traditional brick-and-mortar store. Platforms such as Shopify have built-in checkout capabilities that allow users to build and open online stores more easily.

The typical components of an eCommerce checkout process include:

• Shopping Carts
• Customer Data Input
• Shipping Options
• Payment Information
• Order Review/Finalization
• Merchant Confirmation

The merchant checkout process should be as intuitive and friction-free as possible. Surveys show that most customers expect the entire checkout to take less than four minutes.