Brick-and-Mortar

Brick-and-mortar refers to traditional retail stores or businesses that operate from a physical location, as opposed to online or eCommerce platforms. In other words, they’re the retailers you actually have to go to.

Brick-and-mortar stores let customers physically interact with products before making a purchase. Clothes can be tried on, colors can be matched, and quality can be assessed before the buyer makes a decision. Payments come directly from customers through face-to-face transactions, which can potentially lower opportunities for fraud.

While online commerce continues to grow, brick-and-mortar businesses still play a key role in the retail world. Local stores can offer immediate gratification and a customer experience that caters to the needs of the local community. Also, the internet doesn’t take cash or checks, whereas physical stores can offer payment options not available online.