Seller Account

A seller account is an online account created by merchants or individuals selling goods or services through eCommerce platforms or online marketplaces. In most instances,  sellers can create such an account either as an individual or a professional, with features and fees that relate to the particular type.

Seller accounts are used by 3rd-parties who sell products directly to consumers via an established retail site, using their own business name. Large retailers such as Walmart or Amazon allow sellers with accounts to sell products alongside the company’s own offerings. Sites like eBay offer sellers more autonomy. In both cases, however, the main draw is the ability to connect with and market to  the massive amount of traffic these more established merchants supply.

Sellers manage their own inventory, orders, customer service, and pricing. They have the capability of handling their own fulfillment, but many take advantage of the delivery services and logistics the market site already has in place.