eCommerce

Electronic commerce, or eCommerce, refers to the buying and selling of goods or services over the internet. It’s a broad umbrella term encompassing a wide range of transactions, from online retail purchases to digital downloads and subscription services.

eCommerce platforms provide virtual storefronts where businesses can showcase their products or services. Consumers can connect to these businesses via computers, phones, tablets, and other devices. Once online they can browse, select, and securely purchase items in a virtual representation of shopping in a physical store.

Payments are made via credit or debit cards, or through direct connection to a bank account. Tangible goods are then sent, either from the retailer or through a fulfillment provider. Subscription services allow consumers to receive goods (pet food, razors, groceries – the list is endless) or access services (movies, music, software) on a regular, ongoing basis.

eCommerce covers both B2B and B2C organizations, and includes non-traditional selling methods, such as social media sales.