Monica Eaton’s Latest Guest Feature for The Paypers
The coronavirus crisis presents a greater threat to travel and entertainment than almost any other vertical. But, as Chargebacks911® COO Monica Eaton explains in her new guest feature for The Paypers, merchants in this space need to take a long-term view of the current situation.
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“With all this taking place, businesses operating in the sector must constantly adapt the way they’re responding to the virus,” Monica explains. However, many brands are failing to do this, and these businesses find themselves at greater risk of insolvency down the road as a result.
Fortunately, some industry players like Visa are introducing new rules that can help relieve the pressure. “With the aid of these new rules, businesses can begin to focus on implementing strategies that will help them protect revenue in the long-term. They can begin by optimizing processes internally, ensuring they have the right resources to deal with increased customer inquiries while keeping accurate accounts of purchase information in case it needs to be revisited later.”
Even still, travel companies need to seriously examine their approach to online disputes, or else they may face greater challenges soon.