Many Merchants Won’t Admit to Chargebacks, Much Less Seek Out Help
One of the first steps on the road to recovery is admitting you have a problem. For merchants, mitigating your chargeback risk is no exception to this principle.
However, numerous merchants whose businesses could see a huge benefit from professional assistance are hesitant to even admit that they experience chargebacks. They suffer from a sort of chargeback shame, too embarrassed by the perceived stigma of transaction disputes.
Differentiating Fact From Fiction
Unfortunately, there is a pervasive myth throughout the eCommerce environment that chargebacks are simply a cost of doing business. The misunderstanding goes on to imply that those who are good at running their business will be able to minimize their liability: merchants who are unable to do so are ‘failing.’
In reality, there should be no chargeback shame at all. Consumers have learned to exploit loopholes in the chargeback process, creating a phenomenon called friendly fraud. Consumers are intentionally looking for ways to get something for free, essentially engaging in cyber shoplifting.
These types of chargebacks are no reflection on a merchant’s business acumen.
Part of the problem is that merchants tend to base what they gauge as “normal” on their self-generated historical data, rather than a comparison to industry statistics. If those merchants were able to step back for a moment and take a look at the wider industry trends, they would see that there is a definite pattern to the dramatic rise in chargeback instances across the board for all industries.
The Importance of Professional Help
Merchants who suffer from this self-inflicted chargeback shame liken transaction disputes to natural disasters: you just have to do your best to weather the storm and hope you survive.
Unfortunately, this thinking is quite dangerous. If merchants wait for the storm to pass, there is a very good chance that they’ll be swept away. Acquiring banks are notorious for swiftly closing merchant accounts if chargeback rates spike.
Merchants need professional help, but convincing them of this reality is no simple task.
As Chargebacks911® co-founder and COO, Monica Eaton recently explained, getting merchants to acknowledge there is a chargeback problem is the first hurdle. Convincing them that their problem might necessitate outside help often proves to be extremely difficult.
Merchants are content to simply fight the few easy-to-win chargebacks in-house, then let the rest slip through the cracks—not because they want to, but because they genuinely don’t believe that the problem can be helped.
It’s true that not all chargeback management firms are able to help merchants remedy their issues, but Chargebacks911 is different.
The Proof is in the Pudding
Chargebacks911 offers the industry’s only ROI guarantee. Plus, we promise the highest win rates possible.
It may sound too good to be true, but we deliver on our promises. Ultimately, the proof is in the pudding—the results are too significant to deny.”
If you’ve been struggling under the burden of unnecessary chargeback shame, contact Chargebacks911 today. We’ll conduct a free chargeback analysis and tell you exactly how much more you’ll earn with professional assistance.
