Want to Take Your Small Business into the Digital Market? Here’s How
Chargebacks911® COO Monica Eaton says small businesses are leaving money on the table in her new guest post for Twice.com.
As Monica explains, barely 1 in 4 small businesses use the web to try and bring in new customers. Why is that? After all, these fledgling merchants could see rapid growth, expand into new markets, and gain a valuable advantage over competitors by embracing the digital environment.
Some businesses don’t understand the value a digital presence represents. Others would like to take their business online, but simply don’t know how. Still, some might consider doing business online as too much of a risk to handle.
“Traditional retailers are used to dealing with customers face-to-face, conducting transactions through direct interaction,” Monica explains. “In eCommerce, though, you must trust that a customer is who she claims to be and hope your identify verification practices are strong enough.”
It’s far from hopeless, though. Even with limited resources and manpower, a small business can go digital without increasing risk. In response to this common concern, Monica offers three key tips to help sellers get into eCommerce…without breaking the bank.