COO & Other Experts Warns Against Fixating on Competitors, Rather Than Innovation
As a business, it’s important to pay attention to what your competitors are doing and to try and stay ahead of the game. However, as Chargebacks911 COO Monica Eaton-Cardone explains in a new feature for Legalzoom, that shouldn’t be your primary focus.
Legalzoom is a company dedicated to bringing expert legal advice to everyone who needs it. They’ve assisted millions of average Americans with estate planning, business formation, intellectual property protection, and much more over the last two decades of growth.
In the post, Monica and her fellow experts discuss the importance of innovation as a primary motivator. While it’s good to stay abreast of competitors, you never want that to overshadow your own innovation as a force propelling you to act.
“Paying attention to what your competitors are doing can drive you to keep advancing and innovating,” Monica says. “However, you don't want to fixate on your competition, or else you could lose focus. Remember: You have your own purpose for being in business beyond just beating your competitors.”
You should focus on identifying your unique selling points and providing cutting-edge, innovative solutions, rather than just trying to “keep up with the Joneses.” This, after all, was your primary reason for going into business.