Chargebacks911® COO Says Data Insight is Necessary for Dispute Management
In a new feature for The Green Sheet, Chargebacks911 COO Monica Eaton draws on data from the recent 2021 Chargeback Field Report to highlight the need for greater data insight.
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As Monica explains, a lack of data insight is one of the main obstacles to fighting—and winning—more disputes. "If merchants don't have accurate data for representment, they can't identify the origin of chargeback sources and criminal activity, and they waste their efforts fighting the wrong problems," she says. "These blind spots prevent effective mitigation of the problem."
However, the situation is not hopeless. As Monica notes, there are abundant opportunities for merchants to streamline disputes, with the support of the right technology.
"Ultimately, dedicated solutions from expert providers enable chargeback management processes to become more streamlined, and safeguard more revenues, freeing up the merchant to focus more on their customers."
