Monica Eaton-Cardone of Chargebacks911® Offers Tips for CEO World
In her latest guest feature for CEO World, Monica Eaton-Cardone weighs in on the state of eCommerce, and points to the four components of a successful strategy.
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Developing a strategy for an eCommerce business isn’t a simple calculation. There are many different variables to consider, and the environment changes constantly. “As an executive, it’s your responsibility to drive innovation,” Monica says. “This requires you to stay up-to-date with new developments, and always look for ways to build a more efficient organization and provide for more dynamic interactions.”
In the piece, Monica distills what she believes are the four key components of a winning strategy: customer experience, business model, infrastructure, and technology. Your decisioning should be based around optimizing each of these four elements.
“We’re engaged in predictive work here; there’s no certainty regarding what happens tomorrow, but you do have some guidelines. Specifically, the innovations that produce success in the coming decade will be the ones that provide the best answers for these three key questions: How does it help us to attract, serve, and retain customers? How does it help us to generate and sustain revenue? How can we ensure and improve security?”