Data from Chargebacks911 was recently spotlighted in an Telemedia feature exploring how forgotten subscriptions and difficult cancellation processes are fueling billions in chargebacks. The story underscores a growing risk for subscription-based businesses, especially as consumers grow frustrated with opaque renewal practices.
Telemedia is a UK-based digital media outlet focused on telecommunication, media, and payment technologies. It covers topics ranging from mobile services to digital content monetization and billing innovations, providing industry stakeholders with insights into emerging trends in the telemedia space.
“Let’s be honest. If canceling a subscription isn’t just as easy to end as it was to sign up, people won’t even try. They’ll just hit ‘dispute’ in their banking app,” Chargebacks911 President Ben Bridwell explains in the piece.
Chargebacks911’s 2025 Cardholder Dispute Index reveals that consumers spend an average of $2,600 per year on subscriptions, and nearly half admit they’re paying for services they’ve forgotten they had. Consumer sentiment is shifting: the data shows 85% of cardholders would prefer their bank cancel unwanted subscriptions on their behalf. The article also notes the regulatory backdrop, pointing to the FTC’s proposed — but currently stalled — Click-to-Cancel rule and enforcement actions against misleading billing practices.
“A frictionless cancellation process not only demonstrates respect for the customer but also creates an opportunity to gather valuable feedback on why subscribers are leaving,” Ben added. “Armed with that insight, merchants can tailor retention strategies — such as offering alternative plans, discounts, or temporary pauses — that may ultimately keep the customer engaged.”
