Chargebacks911® COO's New Guest Featured on Multichannel Merchant
Monica Eaton-Cardone, Co-Founder and COO of Chargebacks911, recently contributed a new guest feature to the Multichannel Merchant blog. In her piece, Monica discusses five emerging fraud trends merchants should be on the lookout for in 2022.
Multichannel Merchant delivers original research as well as in-depth analysis of trends and best practices, plus news, executive summaries, technology and supplier comparisons, tip sheets and resource information. Their goal is to help companies sell and deliver products wherever and whenever the customer wants them—at home, work, or in-store.
Monica urges merchants to be aware that eCommerce fraud isn’t just growing, it’s evolving. It’s true that the usual suspects like card-not-present and chargeback fraud are still at the top of the criminal food chain. However, they are no longer alone. Bad actors are constantly looking for ways to diversify and innovate, and multichannel merchants are advised to stay informed and be prepared to act.
“Multichannel companies are at particular risk,” Monica writes. “Unlike pure-play eCommerce or physical retailers, the growing number of omnichannel companies will be exposed to everything from sophisticated computer penetration to shoplifting, and will need strategies to counter them all.”
She went on to list five major newcomers in the fraud game, and the various options multichannel merchants have to combat them. She says that merchants’ particular focus should be on staying ahead of fraudsters.
“The ecommerce fraud ecosystem is growing so quickly, which is why it’s important to work with companies studying this ecosystem and finding new exploits. This can be a very difficult task to carry out in house in all but the very largest retailers, but you can find experts with experience and expertise identifying fraud patterns and developing countermeasures.”