The Cycle of Affiliate Cookie Stuffing

A look into the process of how merchants can be cheated

Customer visits affiliate’s site.

Affiliate places a cookie on

the customer’s device.

Customer leaves without

clicking-through to advertiser's site.

Customer later visits advertiser’s

site and completes a purchase.

Affiliate software identifies

cookie on customer’s device.

Affiliate collects unearned

commission for sale.

The Cycle of Affiliate Cookie Stuffing

A look into the process of how merchants can be cheated

Customer visits affiliate’s site.

Affiliate places a cookie on

the customer’s device.

Customer leaves without

clicking-through to advertiser's site.

Affiliate places a cookie on

the customer’s device.

Affiliate software identifies

cookie on customer’s device.

Affiliate collects unearned

commission for sale.

The Cycle of

Affiliate Cookie Stuffing

A look into the process of how merchants can be cheated

Customer visits affiliate’s site.

Affiliate places a cookie on

the customer’s device.

Customer leaves without

clicking-through to advertiser's site.

Customer later visits advertiser’s

site and completes a purchase.

Affiliate software identifies

cookie on customer’s device.

Affiliate collects unearned

commission for sale.