Monica Eaton Interviewed on The Llama Commerce Show
Chargebacks911® was recently consulted by The Llama Commerce Show, a popular podcast aimed at demystifying the most complex challenges of eCommerce. During the 30-minute interview with host Brett Curry, Chargebacks911’s COO, Monica Eaton, weighed-in on the ever-growing problem of friendly fraud and how merchants can fight back against this enigmatic threat.
Chargebacks911 Explains How Consumer Expectations are Changing the Industry
Eaton explained how changes to customer expectations seismically impact the way merchants conduct business. While consumers once valued security most, they now demand convenience above almost all else—a desire traditionally at-odds with including extra layers of security.
Security is becoming less and less of a concern for the average consumer. Where their concerns are really centered now are on questions of ‘How quickly can I check out? How much transparency can I have? What is the freedom I can have around this transaction?’ It’s really becoming the buyers’ mentality, and that demand is driving more technology, not less.
With frictionless payments, we’re removing layers of security, we’re removing barriers …but when you take away those compliance requirements, we reduce the responsibility of the consumer.”
Fortunately, the trend toward growing eCommerce fraud is not an insurmountable threat. As Monica explained, Chargebacks911 has created effective strategies that are producing unrivaled results.
This episode of The Llama Commerce Show ended with a thought-provoking idea: just as you would hire an attorney to represent you in a legal case, you should consider hiring a chargeback expert to represent your interests in a transaction dispute.
About The Llama Commerce Show
The Llama Commerce Show attracts a niche audience of individuals interested in learning how to maximize their efforts in the eCommerce environment. The show aims to address many of the most pressing and recurring concerns among merchants in a thought-provoking, yet light-hearted and engaging manner.
The ongoing series attracts many high-profile guests, including eCommerce thought leaders, Academy Award® winners, and Shark Tank® survivors.
