Monica Eaton-Cardone Offers Her Advice for Merchants as Stay-at-Home Orders Ease
Chargebacks911® COO Monica Eaton-Cardone joined dozens of her fellow business leaders to offer her insight to help small businesses prepare for the gradual reopening process after the COVID-19 crisis.
Carol Roth is a national media personality, investor, business advisor, and New York Times-bestselling author. Her personal site is a widely-read resource for new and experienced entrepreneurs, offering incredible insights from Roth, as well as a roster of leading business experts.
The COVID-19 outbreak has been an unprecedented event in many regards. Now, as businesses continue to reopen, many are looking for insight on how best to navigate the “new normal.” In response, Roth asked more than 100 business leaders to offer their best tips to help.
For her part, Monica insists that businesses must keep customers in the loop throughout the process. “As stay-at-home orders lift, it’s essential that you post regular, ongoing updates so that customers know exactly what to expect,” she explains.
The process of reopening won’t be quick or easy. It’s going to be hectic for both small business leaders and their shoppers. However, keeping customers posted on updates can facilitate communication and help prevent problems.
“Your marketing strategy should focus on communicating what’s going on, what changes have been implemented, and how customers will be affected…Now is the most crucial time to keep customers in the loop.”