Monica Eaton Featured on Compliant IA Blog
The 2020 holiday season is unlike anything we’ve ever seen before. In response, Chargebacks911 COO Monica Eaton says that retailers need to focus their attention on digital operations in a new feature for the Compliant IA blog.
Compliant IA provides the resources that businesses need to manage their operations. They provide inspections, action plans, tasks, and recommend corrective actions to address vital business needs in a dynamic marketplace.
“As a retailer, you need to have a thorough understanding of the customer journey across every shopping channel, and at every stage of the experience,” Monica explains. “For instance, is your platform easy to search and navigate? Does it guide buyers seamlessly through the process? Is it easy for customers to get live help if needed? Is it easy to return or exchange products?”
Addressing these key customer needs will be more essential in 2020 than in previous years. The COVID-19 outbreak introduced unanticipated variables, and we’re still just beginning to grasp the impact of many of these changes.
“You need to perform a thorough review of these processes to spot potential hiccups and roadblocks before the holiday season really gets underway. Otherwise, you could face disruptions of service, angry customers, abandoned shopping carts, and chargebacks.”
