Monica Eaton-Cardone Offers Facebook Data Insight for Reader’s Digest
Mounds of data is collected about us every day. Often, this collecting is done without our knowledge, which can make many consumers apprehensive about the information they share online. In response, Chargebacks911 COO Monica Eaton-Cardone attempts to set the record straight on Facebook’s data-mining practices in a new feature for Reader’s Digest.
Reader’s Digest is America’s fourth-largest magazine brand by circulation. After nearly a century in publication, RD stands out more than ever in today’s cultural landscape due to its themes of optimism, faith, heroism, trust, humor, and wellness.
As Monica explains, the new Off-Facebook Activity tool is designed to reassure users by giving them greater insight into how their data is collected and used. “Basically, it allows you to be more protective of your personal privacy,” Monica says. “But not completely: Facebook will still track, sort, and sell your data on a macro-level, but it will no longer be associated with your personal account,”
There are a variety of different ways in which consumers can use this tool. It can help you view connections, clear your history, or even manage future connections or turn off tracking entirely.
“You can opt-out of everything, or you could disassociate yourself from specific companies or brands. The ‘Ad Preference’ setting is another option for removing undesirable content from your feed, but only the ‘Off-Facebook Activity’ tool will protect your personal data, too.”