How Optimizing the Mobile Customer’s Experience Could Generate More Revenue
The figures are in. Mobile commerce is now a force to be reckoned with. U.S. mobile retail sales are expected to reach $204.6 billion by 2018—or four times what was spent in 2014.
Consumers are showing a greater reliance on this new shopping opportunity, creating significant earning potential for merchants—if they can leverage the platform effectively.
But how can merchants capitalize on mCommerce profitability without jeopardizing the brand’s reputation, customer loyalty, and long-term sustainability? The first step is to optimize the customer experience.
This new infographic from Chargebacks911® provides an in-depth look at the current state of mCommerce, as well as tips on how merchants can leverage the technology to drive sales and customer loyalty.
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Balance Risk vs. Reward
Mobile is poised to be the dominant online platform in just a few years’ time. Merchants who fail to address this reality will see customers turning toward more responsive brands who provide the level of service customers expect.
However, this new technology presents new challenges, and merchants need to address any potential threats with a proactive risk mitigation plan. mCommerce should be tactically woven into a merchant’s sales strategy and accompanied by the appropriate dynamic fraud solutions.
Ready to take the next step but need some help? Contact Chargebacks911. We’ll make sure your venture into mCommerce is a success right from day one.
