Monica Eaton’s New Feature for Forbes Magazine
In her latest column for Forbes, Chargebacks911® COO Monica Eaton examines how AI tools might help ease the pain currently faced by merchants in the travel space.
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With economic prospects increasingly uncertain, merchants in travel and entertainment are looking harder than ever at ways to reduce costs and minimize revenue. In the post, Monica suggests that the strategic use of artificial intelligence could be the answer. “AI enables businesses to create a much smoother, more efficient and interconnected process across multiple platforms,” she points out. “The result is a more cost-effective and secure operation with higher customer satisfaction.”
AI can help merchants prevent losses and optimize their customer experience. Those merchants need to be careful, though, as to how they deploy these tools. If used incorrectly, or without enough human oversight, they can easily do more harm than good.
“AI is predictive, but only to the extent that the historical data powering it is predictive. Times of upheaval can disrupt that process, making AI less reliable. It’s a tool in the arsenal -- but just one of many.”
