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California’s New CCPA Rule Could Affect Businesses Even Beyond the State’s Borders

Monica Discusses New Legislation in Special Feature for SiteProNews

The California Consumer Privacy Act, or CCPA, takes effect on January 1, 2020. But, as Chargebacks911® COO Monica Eaton-Cardone explains in her latest guest feature, the law will have ramifications for merchants throughout the country.

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The CCPA is like California’s own version of the GDPR initiative implemented in the EU last May. The goal is to ensure privacy and give consumers more control over their data. As Monica points out, though, the law places a lot of the responsibility for data management on the shoulders of businesses. Even more, the law isn’t limited just to merchants based in California; if any of your customers are located in the state, the CCPA could apply.

“Given there are about 40 million consumers in California, [compliance with the law] seems like a more reasonable course of action,” Monica explains. “Plus, as the largest state in the US and the fifth-largest economy on Earth, California tends to set the pace of regulation throughout the country.”

The restrictions required by the CCPA could cause issues beyond just more overhead. Incomplete customer data could make it hard to analyze trends, deploy solutions, and mitigate loss.